8/23/11

The Subtlety of Letterpress Wedding Invitations

By Richard May


The emergence of letterpress wedding invitations, letterpress save the date announcements, baby announcements and letterpress stationery over the past ten years is not surprising. Inexpensive second-hand letterpress printers have permitted many talented designers and artisans to indulge their creativity to produce beautiful invitations and stationery using this centuries-old printing method.

Like the printing process utilized in engraving, letterpress makes use of polymer or metal dies to “press” ink into pliable cardstock, mainly cotton. Every ink color is applied using a individual printing press run, which demands persistence and appreciable skill to get the close registration needed to correctly align colors and image designs.

Every May during the National Stationery Show in New York City, new letterpress vendors take center stage to display their latest styles. Though letterpress was regarded as being somewhat of a novel idea some a few years in the past, the vast majority of new letterpress printers and designers simply do not have the good taste, uniqueness and, many times, the ability and knowledge to make eye-catching letterpress stationery. The truth is, most “new” designs provide little that's unique. Truth be told, the stationery marketplace is over loaded with letterpress.

Letterpress printers with deep traditions within profession, like Julie Holcomb, Elum, Oblation, Press New York, Page and Real Card Studio are able to build on their craft and their sturdy hand and love for the craft continues to raise the bar for letterpress printing.

While a few letterpress printers now sell on the internet, nearly all letterpress artisans promote their stationery by using knowledgeable retailers throughout the United States. Quoting pioneer Julie Holcomb, “If you are like most people, you have never ordered any kind of custom printing prior to ordering your wedding invitations. You can benefit a great deal from the experience of your local stationer, who orders all kinds of custom printing, from many vendors, all the time. They'll help you make sure you're covering all the bases and making decisions you'll be happy with for a long time.”

Julie’s advice is worthwhile following. If you've got your heart set on letterpress for the wedding invitations, it is advisable to see a professional stationer in your area.




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