12/24/11

Why Singapore Companies Invest In Corporate Gifting

By Anne Austin


Singapore is one of the most prosperous economies in Southeast Asia. The country has attained its current status through the well-implementation of its policies and the ability to execute effective strategies. One of these schemes includes a program about gift giving. Singapore corporate gift giving is believed to be an important contributor in establishing and maintaining business relationships, despite the lack of quantitative records supporting this claim.

Corporate gift giving can be used for various business strategies and businesses in Singapore are well aware of it. Most of them allot budget for corporate giveaways such as tokens or corporate celebration gifts like trophies. Tokens are given as an act of appreciation to the participants who attended a seminar organized by the company. It's also a subtle way of brand and product marketing. On the other hand, awards are given to acknowledge the employees' contribution to the company.

Corporate gifts can also be given to customers. Though, be sure that the item is appropriate, is given at the right time and that it is given by the people who they interact with. Just imagine the delight in a customer's face when the sales representative hands him the gift.

Corporate gifting also help promotes goodwill between your suppliers. Despite the good reputation of vendors and their consistently dependable services, most of them are least likely to receive gifts. You can make a difference and ensure a harmonious relationship by including your suppliers in your list of corporate gift recipients.

There are solid evidences that relate increased business activities to corporate giving. According to the surveys conducted by the PPAI (Promotional Product Association International), companies that give corporate gifts have better chances of being contacted by potential customers are doubled by vendors who sent gifts than those who did not. It would be wise though to understand that corporate gifting doesn't guarantee that you can hit your projections on investment revenues.

The same principles apply to businesses in Singapore. Corporate gift giving, its importance and the advantages that it brings to you, should never be taken for granted. There are plenty of resources from where you can get the best gifts and get ideas about this very important aspect.




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