2/19/12

What Are "Experience Gifts?"

By Stephanie Wales


You may be wondering why extravagant gifts are rarely included in the list of most preferred holiday gifts. The answer is actually simple. Gifts that are given out during the holiday season are usually not given to impress, but are handed out to express appreciation. As stated by the editor-in-chief of gifts.com, an online publication that expertly gives ideas on gift giving based on research, the presents that would stand out this season are gifts that recipients can share with others, or what are called "experience gifts."

"Experience gifts" are actually presents that help link together leisure and business in one package. Since people rarely find time to enjoy themselves due to pressing work matters, such gifts encourage busy individuals to take a little time off to enjoy a particular activity with people who matter.

For instance, companies can give gift certificates from a restaurant near a Grand Opera to clients who are known as a seasoned theatergoer. A bottle of traditional vodka (or a brand of wine that the recipient loves) matched with a pair mug or a stainless steel shaker for creating the best cocktails would bring joy to a wine drinker. Another good example is a set of board games as it helps working parents spend quality time with their kids on weekends either at home or in a vacation house.

Giving out experience gifts as Singapore corporate gifts to key stakeholders actually helps in creating an emotional connection between giver and receiver. While these gifts are handed out mainly for the purpose of expressing gratitude, it actually brings with it the hope of future referrals as well. These presents, when used and enjoyed, register beautiful memories in the minds of its recipients, making people want to share such a joy with others through talking about it. This sharing can lead to recommendations or the constant acknowledgment of the giver.

If you are considering this gift-giving method in expressing appreciation and gratitude without it costing too much, you should take time to know what your recipient likes and enjoys outside of work. While company t-shirts are easy enough to hand out, you should remember that your clients do not need another typical corporate item to make their holidays special. Try to give gifts that do not come across as marketing tools. Instead, focus on keeping company logos as classy and understated as possible on these presents.




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