3/30/12

Online Jewellery Shopping Or Touchscreen Display Jewellery?

By Adrian Jones


How About Picking Contemporary Jewelry From An ATM?

The most recent jewelry news articles reveal that online jewellery shopping has moved on another step. A gold ATM machine is now vending contemporary jewellery and gold coins - in India. But while a great many people have learned how to trust online jewellery shopping, buying from a machine has not proved as common as internet or over-the-counter acquisitions by folks who know their own preferences.

India's first ATM machine has been proven as a conversation piece but shoppers benefit from the experience of speaking to an actual sales agent. And taking a look at precious jewelry items online is the next best thing.

Significant amounts of gold is sold throughout the huge country of India with over 900 tonnes of gold bullion changing hands. Therefore, if machine-sold gold and jewelry isn't hitting the jackpot there, it is not likely that an ATM dispensing glistening jewels would prosper in the United Kingdom. It most certainly wouldn't be popular in the rather conservative Orkney Islands - people here love to shop locally online at http://www.olagoriejewellery.com.

But the machine's manager is hopeful about the new system for jewelry buyers. "There is investment purchase in this machine, there is gifting in the machine then there's self-indulgence," says Sanjeev Agarwal, chief executive of Gitanjali Exports, which is the creator of the equipment. "On the first day of the launch recently we got some 28 deals."

The automated dispenser dishes out diamond jewellery while the smallest gold coin available to buy weighs a gram and costs the equivalent of 40. The touch-screen offers virtually instant gratification but could cause impulsive buys, we fear.

Gitanjali expects the automated teller machines, besides being far more economical to run when compared to a store, will allow the firm to reach a wider base of shoppers and provide an easy technique to purchase in a country that's adopting today's technology rapidly. The standalone prototype golden box, slightly taller and wider than a standard cash ATM, stands next to the entrance of a busy Indian shopping center, constructed so it is secure and safe against drills and protected by video cameras.

A Workable Alternative to Online Jewellery Shopping?

Potential buyers use a touchscreen to navigate the merchandise on offer and can pay with either charge cards or cash. Agarwal states that many of us were cautious about ATM cash machines immediately after they were launched but are now pleased to utilize them and that is the way his new customers will relate to these machines, over time.

He intends to roll out 75 of the automated devices within the next four years, in airports, shopping centers and at faith based sites. We wonder whether people here in the Northern Isles would decide to try buying Orkney jewellery dispensed from an ATM outside St Magnus Cathedral. We believe online jewellery shopping and purchases over the counter will always be the most popular options here! Why not start by checking out some of our traditional Scottish jewellery at http://www.olagoriejewellery.com/range.php?id=5.




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