4/10/12

The Spirit Of Giving

By Alexis Cox


The corporate world celebrates the spirit of giving with the use of business gifts. Giving is done in several occasions and in numerous conditions and not just in holidays as most people might perceive. The main purpose of this is to make stronger good relations among businesses as companions, to offer appreciation and gratitude to valued staff and customers alike.

Since it's the Christmas time, people are buying a lot of gifts to give to their family and to other people. In the business world, companies are busy preparing for their ads and promos for the season and planning for the individual gifts they will give to their valued business companions and their associations as well as to their valued customers. This is evidence that almost everyone are into the spirit of giving.

It's important that you give your gifts with sincerity especially among your close business partners. You might want to give it to them personally instead of having it shipped. It's really difficult to decide on what to give so keep in mind the usefulness, practicality as well as impression of the item. The essential thing is the recipient feels important and valued.

Gifts not only come in gift wrappers and ribbons. They also have underlying messages with them. Here are some examples: mugs remind you of your small coffee breaks when you need them; T-shirts denote that you're still young as long as you feel young; pillows remind you to sleep early and wake up feeling refreshed; umbrellas remind you that you come across storms each day so you must have protection; There are a lot more that people can think of and that's what's best in giving gifts.

Giving can also be receiving. Within the perspective of business, giving doesn't only entail corporate gifts but also the meaningful service as well as commitment to do what's best for the customers. This practice will help any business to grow as well as mature. Sustaining good associations with partners, clients and other people will give endless possibilities. The maxim of the 4Fs in commerce (feelings first, facts follow) supports this claim.




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