2/20/12

Building Good Relationships Through Corporate Gifting

By Albert Arce


The Yuletide season is the time of the year when gift giving is pretty common. Be it in a family setting or in a corporate world, everyone seems to have prepared a list of recipients and the gift items each is going to receive.

Nowadays, people have plenty of options from where to buy corporate gifts. They can go for a manufacturer of corporate gift items, a retailer or a boutique. Each has its pros and cons so you have to look at every aspect of the deal they are offering. Corporate gifting is also observed in other occasions that are significant to the business, such as anniversaries. There are loads of options on which items to give, too many in fact, that it would be hard to describe each of them.

Among the most preferred gift items for corporate gifting are foods, wine, and office stuffs. Most recipients feel happy receiving foods as gifts because they go well with the season and can be shared with family and friends. Wine and liquor are given mostly to male recipients, especially those who are known for their hobby of collecting wines. Don't choose wine though when you are not certain if the recipient drinks liquor or not. Things used in the office are also a top pick because recipients find them useful.

In the survey conducted by the Incentive Magazine, the respondents named electronic gadgets, gift cards, and other items of good value as the best gifts they ever received. Out of five hundred one respondents, fifty-three of them answered gifts cards. A notable number of persons answered gadgets and particular electronic items from branded accessories. The survey proved that the recipients remember the gifts with higher value. However, it is not the only criteria that determine the acceptability of the gift; recipients also appreciate the gift item that is well-thought.

Moreover, 74.5% of the respondents include corporate gifts as part of their incentive and marketing program. There might be no concrete advantages that a corporate gift can give but many many entrepreneurs would agree that corporate gift giving is the most practical way to build good relationships between you and your business associates




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