2/20/12

Things Companies Get From Giving Corporate Gifts

By Albert Sung


Now that the holidays are approaching, companies are once again at the peak of thinking about corporate gift ideas. Even though giving gifts during this time of the year is most common to people special to us, this principle also applies to business. Even if you have just recently gave gifts to your employees, clients or business partners on an occasion, nothing compares to the thoughtfulness of offering a present during Christmas.

Employees who are in charge of purchasing the gift items can buy from a wholesaler, a retailer or an online boutique. Each offers unique packages and you can take advantage of such promos especially when the items they provide seem to be appropriate to what you are looking for. Aside from the Christmas season, corporate gift giving is also inevitable during company events and special occasions. There are numerous options on which items to give, too many in fact, that it would be difficult to name each of them

Among the most preferred gift items for corporate gifting are foods, office stuffs and wines. Foods are well appreciated because they can share them with family and friends. Wine and liquor well appreciated by male recipients, especially those whose hobby include collecting wines. Don't choose wine though when you are not sure if the recipient drinks liquor or not. Things used in the office are also a top pick because recipients find them useful.

In a survey conducted by Incentive Magazine, the type of gift items recipients appreciate most include electronic gadgets, gift cards, and other items of good value. Out of five hubdred one respondents who were asked about the best and worst gifts they received, fifty-three of them answered gift cards. A notable number of persons answered gadgets and specific electronic items from branded accessories. The survey revealed that people appreciate gifts of higher value, though it must be noted that the cost of the gift is not only the factor that indicate the acceptability of the gift.

Moreover, 74.5% of the respondents include corporate gifts as part of their incentive and marketing program. There might be no concrete benefits that a corporate gift can give but many would agree that corporate gift giving is the most practical way to build good relationships between you and your key stakeholders.




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